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  • By Lindsey Wise

Barriers to EV Adoption in Austin, TX



The multifamily industry is undergoing significant changes and adaptations as we move towards a future dominated by electric vehicles. The inclusion of EV charging stations is rapidly becoming an essential requirement for multifamily properties. Consequently, multifamily owners and developers throughout the U.S. are facing increasing pressure to meet the rising demand for charging infrastructure. Austin, Texas has emerged as a frontrunner in promoting the adoption of EVs and establishing itself as a sustainable transportation hub. Austin has implemented a range of initiatives and policies to encourage residents to embrace this clean and efficient mode of transportation. However, the City of Austin is currently facing notable delays in processing building permits and inspections, which is causing frustration among multifamily property owners and developers. While these departments are incredibly busy, other municipalities have found effective ways to fast-track permits and inspections for properties that are adding EV charging stations. By ensuring an easy and timely permitting and inspection process, the City of Austin can remove unnecessary barriers and facilitate the installation of EV charging infrastructure in multifamily properties. Austin prides itself on being a leader in protecting the environment, being the home of Tesla, and will undoubtedly continue a strong movement towards Austinites driving electric vehicles. For the transition to continue, it is also imperative that Austin Energy, the city’s primary energy provider, offers cost efficient programs to multifamily owners while promoting diversity in the EV charging market.


The Pros & Cons of Austin Energy’s EV Charging Programs

Austin Energy provides a few incentives that clearly support the transition to electric vehicle adoption, such as their "Plug-in EVerywhere Driver" and "Plug-In Austin" programs. Despite the intention to promote electric vehicle usage, these programs also present a handful of disadvantages. Austinites that own an electric vehicle can sign up for Austin Energy's Plug-in EVerywhere Driver program, which offers unlimited access to charging at any of the local Austin Energy level 2 charging ports for only $4.17 a month. While this is a great deal for EV drivers enrolled in the program, it can be problematic from the perspective of businesses in the refueling industry. The program's exclusive benefits provided to program participants create a barrier to entry for other EV charging station providers. This lack of competition could delay the expansion of EV charging infrastructure in the area. Plug-in EVerywhere Driver's pricing structure, offering unlimited charging for a fixed monthly fee, may discourage investments in new charging stations. Imagine applying this pricing model to other refueling services like gasoline. For instance, if Austin Energy offered gas vehicle drivers an unlimited monthly gas card for only $4.17, the widespread presence of gas stations would be highly unlikely. Companies and investors wouldn’t be motivated to invest in a new gas station if they had to sell gas at such a low price. Ultimately, the program’s low pricing may not attract potential investors to establish new charging infrastructure which impedes on expanding the EV charging network.

Austin Energy's Plug-In Austin program presents two distinct rebate options for EV charging stations for multifamily. Option 1, the Independent EV Charging Station Rebate, offers a lower incentive amount but permits multifamily property owners from generating revenue from charging station usage. Option 2, the Plug-In Austin Charging Station Rebate, provides a much higher incentive amount, but property owners are unable to generate revenue as it integrates with the Plug-in EVerywhere Driver program. Multifamily property owners who apply for Option 2, the Plug-In Austin Charging Station Rebate, have the opportunity to receive either the maximum rebate amount or 50% of the total expenses related to the purchase and installation of EV charging equipment. The Plug-In Austin Charging Station Rebate helps alleviate the initial investment burden for property owners, making it more feasible for them to install charging stations and cater to the growing demand for EV charging in their communities. However, it's again important to note that this second rebate option provided by the program prohibits property owners from making a return on their investment. Additionally, the Plug-In Austin program overall has certain restrictions in terms of the brand of charging stations eligible for the rebate, excluding other manufacturers that provide excellent EV charging equipment. This restricts competition by preventing other manufacturers of EV charging stations from entering the Austin market. It's important to consider these disadvantages and ensure a balance between offering incentives to promote a diverse market and sustainable charging infrastructure network.


Transitioning to Cleaner Energy Together

As Austin strives to be at the forefront of EV adoption and sustainable transportation, it must address the barriers hindering the seamless transition to EVs. To overcome these barriers, the City of Austin must streamline the permitting and inspection processes for EV charging infrastructure. Furthermore, Austin Energy, as a key stakeholder, should strike a balance between providing cost-efficient programs and fostering a competitive market for charging infrastructure. While financial incentives are crucial to incentivize property owners, it is equally important to promote competition, innovation, and diversity in charging station offerings. Ultimately, the success of Austin's EV adoption efforts relies on collaboration between the federal government, municipalities, and utility companies. By aligning their goals and working together, they can create a sustainable and robust infrastructure for EV charging nationwide, reducing reliance on fossil fuels and promoting a cleaner and greener transportation future.


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There are many financial incentives available for multifamily property owners. However, majority of these grants and rebates are awarded on a first-come, first-served basis. These applications can be a hassle... so let us handle the process for you! Contact us today to learn what incentives are available in your area.


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