The charger should come before the car.

You've probably noticed more EVs in your parking lot than you did a year ago. What's harder to see is how many of your residents looked at buying one and decided they couldn't.

About a quarter of new car shoppers tell J.D. Power they'd seriously consider an electric vehicle. Only about 7% actually pull the trigger and buy one. That gap exists for a reason, and property owners control more of it than they realize.

Charging access is the #1 reason shoppers say no.

When shoppers who passed on an EV were asked what stopped them, the answer wasn't price and it wasn't range. It was charging availability, cited by 46%. Purchase price and charging time both ranked below it.

The part that matters to a property is narrower than EV adoption, and it's a lot more immediate. Everyone sitting in that gap has to park somewhere every night. When they can't charge where they live, they start touring buildings where they can charge.

Charging is not a cause you are supporting. It is a reason a prospect picks your property over the one down the street, and a reason a resident who owns an EV does not go shopping at lease renewal time.

The people already buying EVs have somewhere to plug in

EV adoption is not spread evenly across the market. Roughly 27% of premium-segment vehicle sales are now electric, close to four times the rate for the market overall, and those buyers tend to have garages and off-street parking.

The people who already own a charging spot have crossed over. The people who park in a shared lot are still waiting.

Homeowners with garages did not need anyone's permission to plug in. Renters do.

That group isn't small. According to the Census Bureau, about one in five households in America lives in an apartment building. Those residents cannot install a charger on their own. That decision belongs to the property owner.

The charger should come before the car.

Most people figure out where they will plug in before they ever buy the car. If they can't charge where they live, they either skip the EV or they move somewhere that has EV charging available.

That is why the decision sits with you. The demand is already inside your buildings. EV share is climbing in markets like Houston and Dallas.

What is missing isn't interest.

It's a place to charge.

Where to start

You don't need to electrify every space. Most properties should start small, with a couple of ports positioned close to the existing electrical panel, then add capacity as usage grows. For qualifying properties, financing structures are available that cover the equipment and installation, which keeps the project off your capital budget.

If you want to know what your property can support, contact REVS and we'll take a look.